Privacy Policy

Last Updated: July 2026

Welcome to 5X Advisory. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you when you interact with our website, specifically when you complete our Practice Pulse questionnaire via Google Forms or contact us directly. This includes:

  • Identity Data: includes first name, last name, and clinic name.
  • Contact Data: includes email address and phone number.
  • Business Data: information about your clinic's operations, revenue size, and challenges provided in our assessments.

2. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To provide you with your customized scorecard and operational analysis.
  • To contact you regarding potential advisory services or to schedule a strategy session.
  • To improve our services, website, and customer experiences.

3. Cookies and Tracking

Our website may use standard cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

4. Third-Party Services

We utilize third-party services to operate our business effectively:

  • Google Forms & Workspace: Used to collect and process data from the Practice Pulse questionnaire.
  • Google Calendar: Used for scheduling strategy sessions.

These third parties have their own privacy policies and we recommend that you review them. We do not sell, trade, or rent your personal identification information to others.

5. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, or to object to processing. If you wish to exercise any of the rights set out above, please contact us.

7. Contact Information

5X Advisory is owned and operated by Danny Chirku. If you have any questions about this privacy policy or our privacy practices, please contact us by booking a strategy session or connecting on LinkedIn.

Business: 5X Advisory
Connect: LinkedIn