Privacy Policy

Last Updated: July 2026

Welcome to 5X Advisory. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you when you interact with our website, specifically when you complete our intake or discovery questionnaire via Google Forms, book a call, or contact us directly. This includes:

  • Identity Data: includes first name, last name, and business or company name.
  • Contact Data: includes email address and phone number.
  • Business Data: information about your business's operations, revenue size, and challenges that you provide in our questionnaires or conversations.

2. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To provide you with your customized analysis, diagnostic findings, or recommendations.
  • To contact you regarding potential advisory services or to schedule a discovery call.
  • To improve our services, website, and customer experiences.

3. Cookies and Tracking

Our website uses standard cookies to distinguish you from other users, which helps us provide you with a good browsing experience and improve our site. We use Google Analytics to understand how visitors use our website, and we may use the LinkedIn Insight Tag to measure the performance of our LinkedIn activity. These tools may set cookies and collect usage data such as pages visited, time on site, and general location. You can control cookies through your browser settings.

4. Third-Party Services

We utilize third-party services to operate our business effectively:

  • Google Forms & Workspace: Used to collect and process information from our intake and discovery questionnaires.
  • Google Calendar: Used for scheduling discovery calls.
  • Google Analytics: Used to measure and understand website traffic and usage.
  • LinkedIn: Used for professional networking and, where enabled, to measure the performance of our LinkedIn activity.

These third parties have their own privacy policies and we recommend that you review them. We do not sell, trade, or rent your personal identification information to others.

5. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, or to object to processing. If you wish to exercise any of the rights set out above, please contact us.

7. Contact Information

5X Advisory is owned and operated by Danny Chirku. If you have any questions about this privacy policy or our privacy practices, please contact us by booking a discovery call or connecting on LinkedIn.

Business: 5X Advisory
Connect: LinkedIn